10/17/2022 Assignment Two Logos

The Logo

I designed a logo for a second hand clothing thrift company aiming to reduce clothing waste. I took inspiration from a green wool jacket that i recently purchased from a second hand chariety store. The illustrations outline came from sketching that jacket in different postions. I designed the logo originally in black and white. Then chose the color version. I went with green because it envokes the enviroment and recycle connotations.

Some of my critiques were to add more details into the jacket to make it clearer and to add more contextual clues/ descritions like the recycling logo.

This was my experimentation with diffent illustrations, fonts, and forms.