In the article why typography matters, Benjamin Bannister dissects how the Oscars' best picture award switch-up could have been prevented with better typographic design.
When you look at the Oscars' original card design, it is organized confusingly. The event category name is at the bottom of the card in small text, the Oscars logo is in large text at the top, and all the informative text in the middle is the same size.
When redesigning the card the category name should be large at the top of the card as people read from top to bottom. If the presenter is given the wrong card they will recognize it immediately before seeing and accidentally announcing the wrong winner for the wrong category. The Oscars logo should be at the bottom and the smallest element on the page as the presenters already know they are at the Oscars thus making it irrelevant information for them. The text in the middle containing the news that the presenter needs to say should also have a hierarchy with the winner's name being more prominent and the context for the winner smaller.
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